Reebok Becomes Celebu-Sneaker

Partially acknowledging advertising's waning, so yesterday place in today's culture, Reebok is opening a celebu-level, upscale Rbk store in Hollywood complete with a VIP room stocked with Cristal, Dom Perignon and Red Bull along with private party spaces. The strategy, of course, is to lure celebrities knowing the masses will follow like lemmings, opening their wallets, spilling forth their hard earned cash for a pair of shoes priced four times their worth while clinging desperately to the insane notion that wearing the shoes gives them the same cred as the hip-hop celebu-wood types they worship like gods.

by Steve Hall    Oct- 3-04   Click to Comment   
  

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