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Subaru Choose DDB, Press Release Proves Quotes Are Interchangeable

After what was surely a grueling battle between Omnicom, Interpublic and WPP, Subaru has chosen Omnicon's DDB Worldwide to handle its advertising account. Confirming the world is run by babbling PR people attaching names to meaningless, recycled quotes or that marketing VP's really are as vapid as they sound, Subaru EVP Fred Adcock (ad? cock? We'll leave that one to you readers to comment on) said, "As we continue to innovate and expand our product lineup in the U.S. market, we need to communicate the Subaru brand promise in a way that is relevant, memorable and differentiated in the marketplace."

Written by Steve Hall    Comments (0)     Oct- 4-04  

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