Following a grueling debate between viral marketing firm DMC Founder Justin Kirby and Britain’s Interactive Advertising Bureau CEO Danny Meadows-Klue, the International Viral + Buzz Marketing Association has announced a viral manifesto which cut’s through the clutter and clearly defines viral marketing.
Basically, it calls for clear target identification, enjoyable and valuable delivery of message and encouragement to share messages with others. Additionally, the manifesto calls for fostering genuine enthusiasm for a brand, acknowledging it is the recipients themselves, not the marketer, who spreads the message and the treatment of consumers as partners in the marketing process.
