Website Spoofs 'New York Post'
There are reports of printed versions of the site being "sold" outside ad agencies in the city today by old school paper boys shouting the proverbial "extra, extra, read all about it!" The site is reminiscent of AdWeak, an intermittently published site that skewers the ad industry with an overload of wit and insightful humor. New York Post House is split into sections similar to USA Today including news, lifestyle, sports, horoscopes and classifieds with a focus on ad industry shenanigans.
The current New York Post House cover story reports Nike's placement of its swoosh on the moon to reach "night-goers" and promote the new "Getaway" line of shoes "designed for sprinting away from police and security guards." Now there's a company that knows its target audience.
We're told the mystery behind the site and its creators will be revealed to all Friday. Stay tuned.