Reality TV Series to Monitor Death

London's Channel 4 is searching for volunteers to have their body viewed as it decomposes after death. The show, "Dust to Dust," will aid scientists in their quest to better understand the process of decomposition and aid forensic pathologist to better determine time of death in murder investigations. Thankfully the show won't be filmed in real time sparing viewers the nightly agony of waiting for a fingernail to drop off or an orfice to pustulate.

Apparently, the documentary will air when enough volunteers die and and the English countryside is ripe with the smell of death. We don't know if we want to but we'll thank Adrants reader Charley Brough anyway for "forcing" us to write about this.

by Steve Hall    Nov- 5-04    




Akademiks Clothing Gets Slapped For Giving Head on Bus

I'm Getting Brain

Hip-hip clothier Akademiks has raised the ire of New York's MTA for slipping sexually suggestive language into a transit campaign. In one ad, a hottie showing bootie is reading a book alongside the headline "Read Books, Get Brain" implying to the unsuspecting that reading makes you smart. Well, little do most know "get brain" means get head - the sexual kind. Needless to say, the MTA is angered by being hoodwinked with hip terminology and has vowed to take down the poster the New York Daily News reports.

The headline was no oversight. It was intentional as explained by Akademiks Ad Designer Anthony Harrison who said, "We knew this. It's coded language, city slang. Teens know what it means but the general public doesn't." It's now likely the term "get brain" will be retired for yet another inventive method of describing that particular means of relieving sexual tension.

The campaign also appears around the country in Miami, Los Angeles, Detroit, Chicago, San Francisco and Philadelphia. At least until they read the Daily News article.

by Steve Hall    Nov- 5-04    




Newsday Caught Red Handed in Continuing Circulation Fraud

The Long Island Press surprised a Newsday employee as he was tossing undelivered Newsday ad circulars and papers dated for the following Sunday into a dumpster. As LIP photographers snapped away, the Newsday employee pleaded with the reporter, "C'mon guys, don't do this to me, please. I got kids. I got a mortgage to pay. I need to do this. This is my only source of income."

Uh huh.

In the midst of circulation scandals, Newsday appears to be continuing its practice of overprinting and dumping to maintain circulation base.

The Long Island Press also states Newsday appears to be creating phantom credit card numbers and putting non-subscribers with delinquent accounts back on the circulation.

We think there' a new rash of nasty calls from advertisers inundating the Newsday phone lines right about now.

by Steve Hall    Nov- 5-04    




Assvertising Gives Way to Buttvertising

In a knock off of assvertising, changes in football (soccer for those in the U.S.) regulations now allow coprporate logos on the backside of player's shorts.

by Steve Hall    Nov- 5-04    




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Adrants Billboards: Future of Advertising Bitchfest Continues

  • At yesterday's Advertising Alumni Rountable, the consumer control, DVR, good creative, bad creative, TV sucks, Internet can't convey emotion bitchfest continued.
  • Tommy Hilfiger awarded its European media duties to Interpublic Group's Initiative & BrandConnection.
  • A Fine Kettle of Fish reviews the onslaught of Red Sox congratulatory ads.
by Steve Hall    Nov- 5-04    




Pontiac G6 Embeds Self in WE's Cinematherapy

Following the car giveaway on Oprah, Pontiac is extending its reach into the realm of product placement with embedded appearances in the WE Women's Entertainment Cinematherapy show, a movie showing with bookended commentary. The car will appear at the beginning and end of the show when the hosts introduce and then review the movie. During those periods, the car will be driven while the hosts discuss the movie as well as show off the car's features.

by Steve Hall    Nov- 5-04    








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