Ford 'American Dreams' Sponsorship Brilliant

Sunday night, NBC presented American Dreams with no commercial interruption except for a long form Ford commercial at the end of the episode. In the episode, JJ Pryor, who had been wounded in Vietnam, returned home to his family after having been listed MIA. It was a heart wrenching episode and one that would assuredly have been ruined by traditional, interruptive pod advertising.

Ford, the only sponsor of the episode, created a brilliant and emotional long form commercial which ran at the end of the episode. In the commercial, which mirrored the plot of the episode, a son is seen coming home from Iraq to his family. Ford cars played a role in the commercial, as well as in the episode, but in a way that was natural and not forced. Sure, there were the usual beauty shots of the cars but they blended unobtrusively with the ad's plot. Never, before has there been a more brilliant, emotionally powerful and seamlessly relevant program sponsorship. Kudos to Ford and NBC for this extraordinary effort.

View the spot here. Skeptics should understand this spot will not have the emotional resonance it did when attached to the American Dreams episode in which it ran.

by Steve Hall    Nov-21-04    




Paul McCartney Featured Performer at Super Bowl 2005

Sweeping last year's boob-fest under the carpet, the National Football League has chosen Paul McCartney as the featured halftime performer for Super Bowl 2005. NFL spokesman Brain McCarthy promised no wardrobe malfunctions this year. Three-timer Up With People apparently unavailable, choosing a former Beatle appears to be the NFL's best bet against Super Bowl mischief. McCartney last appeared during the pre-game show in 2002.

by Steve Hall    Nov-21-04    




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