For a little holiday pleasure, Ann Summers is promoting the new Platinum Rampant Rabbit with a provocative video that will have your office mates wondering just what sort of work you do all day in your palacial cube. Rather than let them in on your secret, turn the volume way down before viewing this tantalizing ad for the ultimate Christmas toy.
While there seems to be no bid interest, a man has decided to capitalize on his trip from Columbus, OH to Miami where he will attend the 2005 FedEx Orange Bowl by offering himself to advertisers on eBay. A man calling himself andypinky_99 promises advertisers exposure at two airports in Columbus and Miami as well as exposure at the game and around Miami during his three day stay. He offers bidders any form of advertising including donning a company's company garb, plastering his rental car with corporate stickers and talking up the company. While it may be both ingenious and idiotic at the same time but it certainly aligns nicely with the proliferation of viral and word of mouth advertising. In effect, he's offering himself up as a walking, talking brand steward. It's no surprise why advertisers haven't bid.
Aside from the possibility the guy is a kook and could ruin a brand, most media planners would rather lay back, make a humongous spot buy during the game and call it a day rather than lift a finger to manage minions of marketing messengers.
Hoping to attract some attention to the property he just bought in the rural New York town of Kerhonkson, New York City based Think Tank 3 President Harris Silver placed a snark-filled ad in the local Blue Stone Press newspaper looking for tenants. While intended as humor, the language in the ad did not go over very well with the locals. The ad told potential buyers to leave the tofu behind, don't invent new names for small, medium and large coffee sizes and finished with "No Artists or Canadians." While Silver has owned property in Kerhonkson for a while, residents didn't see the humor in his ad. One email to Silver told him to take his city persona home writing, "Do your brothers-in-flannel up here who read these ads realize that your thinly veiled 'Think Tank' is really a N.Y.C.-based ad agency with a slick and pseudo-intellectual Web site peddling freshman philosophy about, among other things, art? Get real, you self-important fakes. I'd be willing to bet you drink fancy coffee drinks every day. In short, you have no authority to speak as one of us, and no business pretending to be from the other side of the tracks." Sometimes city and country just don't mix.
You didn't think the latest it reality show would just have a bunch of lame :30's did you? Of course not. The TBS reality series, Gilligan's Island, set to debut November 30 will be jam packed with product placements from Ford Motor, Pfizer, Lowe's and others.
Perhaps they should just carve the golden arches into the sand while they're at it.
Leave it to Hardee's to get us all excited about advertising again. Like any good journalist, we're just trying to bring you the news in a timely fashion but when we saw this new Hardee's ad, we got a big case of ADD and couldn't stop our finger from hitting the Play button over and over and over. To promote its new Double Burger, this Hardee's ad makes sure we understand size certainly does matter. Instead of a model riding provocatively atop a mechanical bull, Hardee's enlists the talents of a woman capable of "servicing" the needs of those no matter their size.
Oh yea, there were some other ads to see on this week's Ad Age TV Spots of the Week.
Dave makes his reappearance in Wendy's 35th. A guy dies for DirecTC sports. Peugeot spark toy envy. Peter Dyson marvels at his vacuum design even though Consumer Reports doesn't like it. And Mountain Dew brings out those Spy vs. Spy guys again.
To celebrate the 100th anniversary of the NYC subway, the MTA has opted to go commercial and signed a deal with M&M's which will plaster M&M imagery all over subway lines and the IRT. While M&M's do cause a certain hunger-induced drool, we're not sure we need more drooling lunatics roaming beneath the streets.
EverQuest Design has taken a better path towards developing a unique brand for itself.
Fighting the sea of sameness, EverQuest creates briefcase bags made from original material used in the parachutes of Russian Soyez decent modules and materials used for the sails in the America's Cup Courageous. Adhering to Seth Godin's theory of innovation, EverQuest has developed a unique product line where not only is the product line uniquely different from other bag manufacturers, each EverQuest bag is distinct in design as it is crafted from a different piece of fabric.
Rather than attempting to make a standard bag and set it apart from others with a "unique" ad campaign, EverQuest has founded its business on being unique. It's mission statement reads, in part, "...to search for famous materials and relics and bring a piece of history to our customers in a product they can use everyday. We wanted to create products that were interesting and unique. We wanted to build a concept-product based on the story of an event rather than around the product itself."
Everquest may not be EastPac but it can certainly call its brand unique.