Discovery Channel Promotes Ramses Special With Plague Site

To promote its December 5 special on Egyptian Pharaoh Ramses, Discovery Channel has created a Saw-like microsite replete with dripping blood, frogs, flies, maggots, locust and dead animals representing ten biblical plagues. The eerie site leads to Discovery-branded site which contains a vast collection of historical information on the mysterious pharaoh.

It's an intriguing promotion and most visitors will likely be drawn in by the site's graphic imagery, foreboding language and ominous tone.

The site was also promoted with cryptic ads containing only the words "Do You Dare" and the microsite web address against a dark background in Newsweek and Entertainment Weekly.

by Steve Hall    Nov-30-04    




Student Journalist Blogs from Award Show Red Carpet

Susan Tam, a student journalist in her senior year at the University of Southern California, is blogging live this week from the red carpet at the Family Television Awards at the Beverly Hilton in Los Angeles. The Family TV Awards, hosted by Lori Loughlin, star of The WB hit series “Summerland,” recognizes the television shows, writers and producers who exemplify creative excellence in, and commitment to family friendly programming. The Awards, which take place this Wednesday night but air December 9 at 9 p.m. on The WB Network, are an initiative of the Family Friendly Programming Forum.

by Steve Hall    Nov-30-04    




Jailed Martha Stewart Loved by Readers

Martha Stewart might be in jail but readers of her magazine still love her.

Akin to the inexplicable industry worship of Donny Deutsch, a study by WPP Group Mediaedge:cia found 70 percent of Martha Stewart magazine readers plan to renew which is 19 percent better than industry average.

Good news for Stewart. Upon release, it seems there will still be magazine staffers around to belittle.

by Steve Hall    Nov-30-04    




Wrigley Field to Add Advertising Signage

While a historic landmark laden with all the usual conservative red tape, the Chicago Cubs don't want their Wrigley Field to be left out of the advertising signage bonanza and have proposed the addition of a 10 foot by 3 foot sign behind home plate along with additional seating. Under the plan, 80 permanent seats would be added to he right field dugout area along with a surrounding brick wall. Officials expect $3 to $5 million in revenue for 2005 but have stated they will not accept tobacco or liquor ads during the first year. The proposal aims to make permanent ads which, for the last two years, have been projected onto a green wall which only television viewers could see.

by Steve Hall    Nov-30-04    




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