Adrants Billboards: American Legacy Foundation Launches New Campaign
- Ypulse points to the launch of the new American Legacy Foundation "Seek Truth" smoking prevention campaign which shows teens holding placards placards asking questions outside an undisclosed tobacco company headquarters in New York City.
- Ty Montague has resigned as co-creative director of Wieden + Kennedy here, and sources said he is heading to WPP Group's J. Walter Thompson in the top creative job.
- Digitas is the new direct marketing agency of record for General Motors Corp.'s Saab. Digitas has handled interactive efforts since 1999 and will take on the direct portion following Brann Baltimore which resigned the account after its becoming part of Euro RSCG 4D.
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