Amazon to Launch Videos Sprinkled With Brands
In an effort to counter the "research online, buy off line mentality," Amazon will launch five short films starring among others Minie Driver, Chris Noth, Daryl Hannah which will feature various brands sprinkled throughout the films. Viewers can click on the name of the brand in the credits to buy the product.
The campaign was created by Fallon and Hollywood production company RSA USA. It's the next entry in the soon to be long line of subtlety marketing.
UPDATE: Rick Bruner points to the first two of the five mini-films. Agent Orange, directed by Tony Scott is pretty cool - in that hipster/I'm a cool filmaker sort of way.
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