Circuit City Launches Pre-Movie Campaign

To promote its CDs, DVDs and videogames, Circuit City, in a deal with Regal Entertainment, today, launched a pre-movie campaign with an ad featuring Santa Claus dancing to the tune "Just What I Needed" by the Cars. The ad will appear within Regal Entertainment's pre-show program as well as on the Jumbotron in Time's Square.

Accompanying the spot will be box office flyers, signage and soft drink lid mini DVD's.