How to Find New Clients as a Freelancer

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If you have ever felt that your life needs a bit more excitement and that you cannot stand your regular nine to five job anymore, then you have probably given freelancing some thought. It is one of the most satisfying areas of work where you can find yourself. You just need to find your niche and start applying for jobs.

To get into the game, you'll need an updated resume with all your relevant skills. However, when you are new to freelancing, you'll want to find a regular flow of new customers. Here are a couple of ideas on how to keep your job flow steady.

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by Steve Hall    May-20-20    
Topic: Opinion



7 Fashion Brand Logos Design Ideas and Tips

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The logo is essential. Designing them can be difficult, but they are vital to any business and the cornerstone of a good company or personal brand. You want the logo to explain what your brand or company do, why it does it and how it does it. Social publications, presentation materials, marketing materials, business cards, etc. need a logo to represent your brand or business. But creating small graphics can be a difficult task, right?

There is no good logo made in heaven. If so, and if it rains downs all the novice designers sitting there scratching their heads trying to figure out how to make a good logo, that would be great. But this is not a way to create a good logo. If you don't know the design and want to create a company, product or organization logo, this blog post presents what a good logo design looks like, how to make a logo and how to share it. It also helps you use logo design techniques to speed up the logo creation process.

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by Steve Hall    May-20-20    
Topic: Brands



5 Marketing Strategies To Save Your Business From The Corona Crisis

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The economy as we know it no longer exists. The COVID-19 pandemic has struck almost every industry worldwide and made us all think about the future of the business. Airline companies, retail stores, travel agencies, oil manufacturers, insurance firms, and many other businesses are on the verge of collapse.

Other niches are still alive and kicking, but they are also struggling to make ends meet. If your business is suffering the consequences of COVID-19, the only thing you can do is to design a perfect marketing strategy and hope it can keep your head above water long enough.

You probably use a lot of marketing techniques already, but it's necessary to focus on fundamental principles at the moment. We made a list of the basic tactics, so keep reading to see the top five marketing strategies that can save your business from the corona crisis.


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by Steve Hall    May-12-20    
Topic: Brands



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How to Use Webinars to Scale Your Business During the Covid-19 Crisis

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If you're a business owner, you might be facing tough times. As more and more people are staying at home due to the COVID-19 crisis, you're probably losing customers. You may even have been forced to indefinitely close your premises or pause trading.

But even if this is the case, there are things you can do to keep your business flourishing at this time. Thanks to the internet, you can continue to reach people wherever they are, generating leads and acquiring customers for your business.

In this article, I'll teach you how to use webinars to scale your business in the era of COVID-19. But first let's ask: why should we be using webinars?

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by Steve Hall    May-12-20    
Topic: Online



5 Google Analytics Reports for Ecommerce Businesses

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Google Analytics has a wealth of data and can be used for much more than just measuring traffic increases and decreases. It has numerous reports that are useful for any kind of business that has a website. However, it also has some reports that can be very helpful for e-commerce businesses.

E-commerce business marketers don't need to be an expert in using Google Analytics to be able to benefit from it. Google Analytics has been designed to make it simple to start benefiting from it. It also has some more advanced features for those who have grasped the basics.

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by Steve Hall    May- 7-20    
Topic: Research



5 Effective Tips to Help You Promote Your Business on Reddit

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When people talk about social media marketing, they often forget about Reddit. Perhaps, the main reason is that Reddit is completely different from other social media platforms. It has different features, policies, and a slightly different audience. Nevertheless, it's one of the most popular sources on the internet, and more than 430 million people use it every month.

Another interesting thing about Reddit is that it serves many purposes. At first glance, you may think that the only purpose of this website is providing a platform for people who want to have fun and exchange jokes that no one but Redditors understand. At the same time, this is a great source of information on virtually any topic, with countless subreddits dedicated to everything, from programming to art or education.

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by Steve Hall    May- 7-20    
Topic: Social



Businesses In New York Hit Hard By Coronavirus: Can SEO Help?

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New York has one of the largest economies in the world, with an impressive GDP of around 1.67 trillion that makes New York one of the top three richest states of the country.

With large organizations and approximately 2 million small businesses in New York functioning as the backbone of the U.S. economy, the unprecedented disruption brought about by coronavirus was an upheaval that most businesses are struggling to recover from.

With New York as ground zero for the coronavirus, experts posit that the outbreak might drive the United States into a recession. Amid stay-at-home orders, business owners in New York struggle to understand what that means for their business growth. With the ever-growing challenges in meeting business goals, quarterly KPIs, and profit targets, the uncertainty about whether businesses should continue to stay functional is staggeringly high.

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by Steve Hall    May- 7-20    
Topic: Online



How to Improve Your Content Strategy with Influencer Marketing

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Some years ago, the concept of influencer marketing would have been a mundane issue. But that's not the case now. There are many benefits of working with influencers, especially when it comes to creating great contents to give your brand adequate exposure. Yet, it's not as straightforward to get things right, particularly with a few misconceptions about how it's supposed to help you. Well, one thing is sure - you want to make the best out of your content strategy.

Furthermore, about 40% of brands and organizations hope to spend more on marketing campaigns, while about 17% of these brands also spend a vast majority of their budgets on influencers. All these are geared towards having more brand awareness, connections, and conversions. The best part? You can improve it! Here's how to do that with influencer marketing.

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by Steve Hall    May- 2-20    
Topic: Social



Fashion Marketing: 6 Smart Ways to Use Social Media Advertising to Grow Your Business

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Statistica reports that there will be more than 3 billion active social media users by the end of 2021. While the number is staggering, it certainly offers a lot of potential for digital businesses. Not to forget 3 billion means half of the world population. With that fact, it is obvious that digital commerce will only rise further.

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by Steve Hall    Apr-25-20    
Topic: Social



Optimizing Your Ecommerce Conversion Rate

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Ecommerce is a fast-moving industry, with new techniques and tools continually appearing. In just the past month, we've shown you how to adapt your marketing for the Covid-19 pandemic, and how to successfully integrate virtual reality into your marketing strategy. It's important, of course, to pay attention to all of these emerging trends in order to get the best performance from your online store.

On the other hand, some things never change. No matter what kind of eCommerce store you run, "conversion rate" will always be one of your most important metrics. In this article, we'll show you how to calculate your conversion rate, and then how to improve it.

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by Steve Hall    Apr-25-20    
Topic: Online



5 Ways to Use Virtual Reality in Your Marketing Strategy

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For most people, virtual reality sounds like an imaginary concept from science fiction, but in reality, VR has been present on the market for quite some time.

By definition, virtual reality is "computer-simulated surroundings which have the capacity to simulate physical presence in real or imaginary worlds".

Virtual reality (VR) is predicted to completely disrupt the shopping experience. According to Goldman Sachs, the estimates of VR investments (including augmented reality) will reach 1.6 billion dollars until 2025.

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by Steve Hall    Apr- 7-20    
Topic: Games



How to Use Social Media to Understand and Engage Your Customers

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For decades, businesses have relied exclusively on the most conventional forms of marketing. But today, most of their audience uses digital media platforms.

The Digital 2020 report by The Next Web found that nearly 60 percent of the world population is online, while the number of social media users have reached 3.80 billion by Jan 2020.

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by Steve Hall    Apr- 7-20    
Topic: Social



Why You Should Never Cut Marketing and Ad Spending During a Crisis

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The current global pandemic is unprecedented for individuals and businesses around the globe. As stores close and consumers retreat to their homes, many firms are contracting their spending in hopes of weathering an economic disaster.

But many companies are going about this all wrong.

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by Steve Hall    Apr- 7-20    
Topic: Opinion



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