Direct Marketing Vs. Everything Else: The War Has Begun
Bob Bly, master of direct marketing has, after trashing them, launched a blog of his own. In his first post, he lays out his ten attributes of direct marketing, most focusing on direct marketer's desire to make the cash register ring with little to no patience for branding efforts.
The launch of Bob Bly's blog is welcome. Very welcome. Let the squishy brand believers duke it out with the diehard get-the-sale-no-matter-what direct marketer crowd. We need some healthy mudslinging.