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Pontiac G6 Embeds Self in WE's Cinematherapy

Following the car giveaway on Oprah, Pontiac is extending its reach into the realm of product placement with embedded appearances in the WE Women's Entertainment Cinematherapy show, a movie showing with bookended commentary. The car will appear at the beginning and end of the show when the hosts introduce and then review the movie. During those periods, the car will be driven while the hosts discuss the movie as well as show off the car's features.

Written by Steve Hall    Comments (0)     Nov- 5-04  

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