Postal Service Band Teams With Postal Service

Rather than suing the band for co-opting its name, the U.S. Postal Service has entered a marketing agreement with Postal Service, the band. "We could've abandoned the name," the band's record label Sub Pop Owner Jonathon Poneman said, "but it would've been a significant setback. Name recognition is very important to us. While they've certainly settled on a popular name, one wonders what sort of hostage situation they've found themselves in. The band will play an exclusive concert for senior Postal Service execs and the band's music may end up in USPS ad campaigns.

by Steve Hall    Nov- 2-04   Click to Comment   
  

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