Revlon Boots Deutsch

Revlon EVP Chief Marketing Officer Stephanie Klein said the company's recent Deutsch created ad campaign is "increasing purchase intent and brand imagery" but has failed to increase sales. For that reason, the cosmetics company has informed creative agency Deutsch its contract will not be renewed and that an agency search will be launched. Deutsch is welcome to participate but, as history tells us, retaining the account is unlikely. In a blow to fans of beautiful and expensive brand advertising that is more concerned with featuring well known celebrities than persuading consumers to buy, Revlon has seen nothing but drops in sales and share price.

by Steve Hall    Nov-16-04   Click to Comment   
  

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