Target Promotes Two Day Sale With Wake Up Call

In an intriguing combination of viral promotion and telemarketing, Target is insuring attendance to its two day sale November 26 - 27 by letting shoppers, on November 17, sign up to receive a wake up call on the day of the sale. Visitors to this site can view videos and choose their caller from a list including such odd characters as Darth Vader, some cheesy heartbreaker, a tween diva, a helpful construction worker, Dennis the rooster or Heidi Klum. The work was created by Mother New York.

Written by Steve Hall    Comments (1)     Nov-12-04