Viral Agency Steals Ogilvy & Mather UK Domain Name

Viral advertising agency ASABAILEY has placed a well-aimed left hook on the chin of O&M, by scooping up http://www.ogilvymather.co.uk for £4.95.

Is this underhanded, cheap attack from the viral team, or is O&M and other agencies, fair game for a stunt such as this? What was the team trying to prove? If it was to make a big established ad agencies look outdated - it worked. ASABAILEY teases the agency even more with a little ad that reads, "If you understood the modern brand... ...you'd understand how to protect it."

The lesson is simple and clear, check your own URL and protects your brand on and offline, for the cost of a couple of domain names you could save your business a whole load of trouble.

UPDATE: Asa Bailey gets interviewed by PR WEEK about the stunt and about viral advertising.

by Steve Hall    Nov- 7-04   Click to Comment   
  

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