Wendy's Dumps Mr. Wendy
Well that was quick. And mercifully so. It seems Wendy's and McCann came to their senses and have cancelled this poor excuse for an ad campaign after less than a year. Granted, following up Dave Thomas is a challenge but the Mr Wendy campaign definitely fell into the "what were they thinking?" category.
The campaign will cease at the end of the month and McCann is expected to launch new creative in December. Let's keep our fingers crossed.
Mildly related: A Wendy's training video made in the 80's.