Advertising Predictions For 2005
It's the time of year when the prognosticators begin to spill forth their insight into the following year's activities. The first worthy set of predictions comes from Pete Blackshaw writing on ClickZ. He puts forth six intriguing predictions ranging from weblog backlash followed quickly by mass adoption of the format to reimbursed-per-view advertising to continued mis-integration of Super Bowl spots with marketer websites.
The most intriguing, however, is his prediction that wireless access with move to a model akin to television. That is, it will be free in exchange for viewing an advertiser-sponsored log on page of sorts. This model will, thankfully, kill the price gouging currently foisted upon consumers by the likes of T-Mobile, Hilton Hotels and others who force people to pay obscene sums of money to access the Internet.