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Agency Creates Rock Star, Mocks Creative Process

Chester, NJ-bad GraficaGoup has created a humorous spoof of the creative development process centered around the creation of a campaign for the fictional Holiday Spirit Improvement Board. Complete with the usual blatherific pontifications full of words we've all heard but mean nothing to the average human, let alone those of us in the industry, GraficaGroup created a birch-log marionette called Log Jam who jams with a band to an original, 80's-style track called "Holiday Tidal Wave." The agency used the creation as a holiday gift to its clients, in-house list and others.

Written by Steve Hall    Comments (0)     Dec- 9-04  

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