Budweiser Smacks Miller Down, Gets Girl

Mad enough and not gonna take it anymore, Budweiser, in early November, complained to the nets about a recent Miller Brewing taste test-based ad campaign claiming it "disparaged" the Budweiser brand. CBS and NBC have agreed to pull the campaign.

Like a grammar school kid standing triumphantly over the class bully after a victorious playground smack down, Anheuser-Busch VP of Sales and Marketing Michael Owens said, "We have said all along that SABMiller's claims are fabricated. By using these shady practices, SABMiller is admitting its products can't stand up to fair comparisons." And off he struts, back to class, chest puffed out, bully's trophy girlfriend on his arm.

by Steve Hall    Dec-20-04   Click to Comment   
  

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