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City of Boston Ravaged By Crazy Snow Plow Drivers

Boston.com has launched a maddeningly difficult (as you can see from the pic) online game in which gamers navigate snowplows through the city of Boston without destroying the city. The game is part of a larger, holiday-focused "Get Wrapped" campaign and includes a newspaper campaign in which the paper itself doubles as wrapping paper, a transit campaign with gift wrapped trains, 3-D mobile billboards, taxi-tops, scratch and sniff postcards, a geo-targeted online campaign and a street team which will hand out Boston.com wrapping paper.

The game itself was created by The Barbarian Group who also had a hand in creating the now infamous Subservient Chicken site.

Written by Steve Hall    Comments (0)     Dec- 6-04  

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