Crispin Porter Ad Method Used For Method
With the likes of Subservient Chicken, Ask Crystal and Virtual Bartender, we need a name for this new form of "tell-it-to-the-website" advertising tactic. Our Miami friends Crispin Porter + Bogusky are at it again with a site called ComeClean for eco-friendly home care product company Method.
ComeClean, which promotes holiday sales for the company's skincare line, allows visitors to type in confessions which then appear on a hand, are commented on by a soothing Indian woman's voice and finally washed off by Method products.
The site includes the requisite send-to-a-friend feature (send to mom in this case) along with the ability to read other people's confessions and, of course, to visit the gift shop and order product. Good holiday fun.