Warning: include(/inc/detect_ads.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/12/gillette-to-launch-vibrating-razor-for-wo.php on line 11

Warning: include() [function.include]: Failed opening '/inc/detect_ads.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/12/gillette-to-launch-vibrating-razor-for-wo.php on line 11

Warning: include(/inc/header.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/12/gillette-to-launch-vibrating-razor-for-wo.php on line 12

Warning: include() [function.include]: Failed opening '/inc/header.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/12/gillette-to-launch-vibrating-razor-for-wo.php on line 12

Gillette to Launch Vibrating Razor For Women

Upon hearing Gillette's plans to launch a battery-powered Venus Vibrance, some might not think it's a razor the company's talking about. Though, we trust Gillette did its market research on this product name before planning to spend $40 million promoting it.

The new Venus Vibrance, similar to the men's M3Power razor, sends vibrations to the skin which raises the hair for a closer shave.

Commenting on why women will pay a 15 percent price premium on the Vibrance, Leo Burnett's LeoShe Co-Founder Denise Fedewa said, "Women are very discerning shoppers, but they will pay more for something when it has some kind of benefit, tangible or intangible to them, that justifies paying more. When these products are out in display in your bathroom, you want it to look nice, feel good in your hands or go over contours better. " And putting the capper on the double-entendre's Gillette Blade and Razor President Peter Hoffman, commenting on the original Venus's recent price cut, said, "Our testing indicated that there is an upside potential to penetrate more razors at a slightly reduced price."

Penetrate more razors? We can only assume he meant, "increase our share of razors sold," Now back to your regularly schedule, PG-rated advertising news and commentary.

Written by Steve Hall    Comments (1)     Dec-17-04  

Warning: include(/imedia/imedia_ad.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/12/gillette-to-launch-vibrating-razor-for-wo.php on line 78

Warning: include() [function.include]: Failed opening '/imedia/imedia_ad.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/12/gillette-to-launch-vibrating-razor-for-wo.php on line 78

Warning: include(/inc/subscribe_form.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/12/gillette-to-launch-vibrating-razor-for-wo.php on line 83

Warning: include() [function.include]: Failed opening '/inc/subscribe_form.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/12/gillette-to-launch-vibrating-razor-for-wo.php on line 83

Warning: include(/inc/dynamic/recent_adrants.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/12/gillette-to-launch-vibrating-razor-for-wo.php on line 105

Warning: include() [function.include]: Failed opening '/inc/dynamic/recent_adrants.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/12/gillette-to-launch-vibrating-razor-for-wo.php on line 105

Comments

Regarding the new Vibrance vibrating razors by Gillette: Shave with it? Heck, I want to marry it.

Posted by: Patti on June 15, 2005 09:00 PM

Post a comment











Warning: include(/inc/column_right.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/12/gillette-to-launch-vibrating-razor-for-wo.php on line 278

Warning: include() [function.include]: Failed opening '/inc/column_right.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/12/gillette-to-launch-vibrating-razor-for-wo.php on line 278

Warning: include(/inc/footer.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/12/gillette-to-launch-vibrating-razor-for-wo.php on line 279

Warning: include() [function.include]: Failed opening '/inc/footer.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/12/gillette-to-launch-vibrating-razor-for-wo.php on line 279