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Adrants Named Number One Site to Bookmark

We gleefully report Adrants has been named by Ad Age in its 2004 Book of Tens issue as the number one "Website You Should Bookmark." We topped Gawker, Drudge, even Google News. We couldn't be happier and we give kudos to Ad Age for recognizing the value our unique approach advertising coverage.

by Steve Hall    Dec-21-04    




Eatmail Picks Five Best Virals of 2005 2004

Eatmail, collector of all things viral, has queried its members and selected the top five viral clips of 2005. As a positive indication of advertising's success in using the viral medium, three of the top five clips are ads.

The number five spot is Ninja for UFJ Tsubasa Securities. The number three slot goes to Trojan Games for Trojan Condoms. And the number two spot goes to ford for its SportKa. The other two winners were unrelated to advertising. In the number four position was a surfer successfully tackling a gigantic wave for a one of those surfer documentaries. Winning the best viral of 2004 was World of Evil, a clip painting government as evil. See them all here.

by Steve Hall    Dec-21-04    




Online Brand Advertising to Increase Significantly in 2005

eMarketer predicts online brand ad spend will increase 22.4 percent in 2005. That's compared to 19.8 percent for direct. Assuming much of brand advertising originates with consumer packaged goods companies, eMarketer believes there will be a lot more proverbial dish washing detergent-related advertising on the web. It is theorized that the recent dramatic increases in brand spend on cable, with its niche audiences, by CPG companies is an indicator the segment is looking for even more finitely targeted media. They will find in on the Internet.

by Steve Hall    Dec-21-04    




Pfizer to Halt Advertising of Celebrex

Pfizer to Halt Advertising of Celebrex. Pfizer to Halt Advertising of Celebrex. Pfizer to Halt Advertising of Celebrex. Pfizer to Halt Advertising of Celebrex. Pfizer to Halt Advertising of Celebrex. Pfizer to Halt Advertising of Celebrex. Pfizer to Halt Advertising of Celebrex. Pfizer to Halt Advertising of Celebrex. Pfizer to Halt Advertising of Celebrex. Pfizer to Halt Advertising of Celebrex. Pfizer to Halt Advertising of Celebrex. Pfizer to Halt Advertising of Celebrex.

Pfizer to Halt Advertising of Celebrex. Pfizer to Halt Advertising of Celebrex. Pfizer to Halt Advertising of Celebrex. Pfizer to Halt Advertising of Celebrex. Pfizer to Halt Advertising of Celebrex. Pfizer to Halt Advertising of Celebrex. Pfizer to Halt Advertising of Celebrex. Pfizer to Halt Advertising of Celebrex. Pfizer to Halt Advertising of Celebrex. Pfizer to Halt Advertising of Celebrex. Pfizer to Halt Advertising of Celebrex. Pfizer to Halt Advertising of Celebrex.

OK, OK, we get it!

by Steve Hall    Dec-20-04    




Adland Sums Up Year in Advertising

If you're looking for a place to graze through the best, worst, silliest, most bizarre things that happened in the ad world in 2004, Adland has compiled a categorized list for your consumption pleasure as you twiddle your thumbs this week waiting for the holidays. There's also a best/worst ad roundup and a Year in Review piece. We aren't even going to attempt to top this. Enjoy.

by Steve Hall    Dec-20-04    




Ten Ads You Won't See But Already Did

Ad Age gathers together ten ads produced in 2004 you won't see aired in the U.S. but which, if you are an avid Adrants reader, have seen right here over the course of the year. But we're glad Ad Age has wrapped them all up in one nice neat package for re-viewing.

by Steve Hall    Dec-20-04    




People Hate to Diet, Marketers Respond

Stuart Elliot, writing in the New York Times, tells us to get ready for a new set of vocabulary for diet soft drinks. It seems marketers are reacting to people's sense that the word diet connotes some sort of punishment, bad taste and wimpy image for men. While Pepsi coined the term "free" at one point in the 80's for its caffeine free drinks, other marketers are set to replace "diet" with "free" and "zero." If one time traveled 100 years into the future one wonders how one would communicate when the combination of marketing and political correctness had so altered language as to render it incomprehensible to the traveler.

by Steve Hall    Dec-20-04    




Budweiser Smacks Miller Down, Gets Girl

Mad enough and not gonna take it anymore, Budweiser, in early November, complained to the nets about a recent Miller Brewing taste test-based ad campaign claiming it "disparaged" the Budweiser brand. CBS and NBC have agreed to pull the campaign.

Like a grammar school kid standing triumphantly over the class bully after a victorious playground smack down, Anheuser-Busch VP of Sales and Marketing Michael Owens said, "We have said all along that SABMiller's claims are fabricated. By using these shady practices, SABMiller is admitting its products can't stand up to fair comparisons." And off he struts, back to class, chest puffed out, bully's trophy girlfriend on his arm.

by Steve Hall    Dec-20-04    




Playboy Promotes New iBod Service

To introduce its new iBod digital image service, Playboy has posted an initial gallery. The gallery consist of PG rated pictures sized appropriately for the iPod Photo and other portable image devices. The service will debut in January and hopes to keep the Playboy brand alive as portable image and video devices, not to mention the Internet as a whole, makes a printed nude pictorial magazine moot.

by Steve Hall    Dec-20-04    




Elvis Presley Themed Advertising to Explode

The Elvis estate, along with rights to his the rock legend's name and image, has been sold for $100 million to SFX Entertainment. Lisa Marie Presley agreed last Thursday to sell 85 percent of the estate's assets.

Presley will receive $53 million cash, be absolved of $20 million indebt and get shares in the new company expected to be worth $25 million. Presly, the King's only daughter will retain ownership of Graceland preventing a riot among members of the Elvis religion.

Silverman believes he can increase the revenue of the estate with increased capital and marketing.

by Steve Hall    Dec-20-04    




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