Snapple Re-Hires Long Island Wendy

Snapple, which seems to have all but disappeared from convenience store shelves is making yet another comeback.

The beverage company is bringing back Wendy Kaufman who appeared in early 90's ad campaign and then again in 1997 for a short time.

Debuting on January 17, Cliff Freeman & Partners has created a new television campaign featuring Kaufman interviewing fans about the brand and then interviews others about those fans. Similar to the original campaign, Cliff Freeman & Partners Chairman and CCO said, "The concept of returning a favor is a welcome message today. People find the tone appealing." The campaign will also include an under the cap promotion offering a chance to win a VW Beetle convertible.

by Steve Hall    Dec-22-04   Click to Comment   
  

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