Writing on Micro Persuasion, Steve Rubel sums up a percolating rumor which points to Google's pending announcement it will kill weblog comment spam in it's tracks. Through the simple application of code by bloggers and blog software publishers which informs Google robots not to follow/index certain pages (blog comment pages), links in blog spam, which spammers use to move up their position on search results pages, will become useless and, over time, blog spammers will realize the pointlessness of their scum sucking ways.
Recovering former Mr. Aniston, Brad Pitt will shill for Heineken during this year's Super Bowl. In the spot, directed by David Fincher, Pitt is seen buying a six pack of Heineken. He is then chased by paparazzi who, in a far-from-reality twist, are after the beer instead of Pitt.
With millions of dollars flowing into Tsunami relief funds and donating companies receiving press for their good will, one small moving company, without millions to donate, did their part right at home in New York City. FlateRate Moving engaged in a bit of "Philanthropic Advertising." Over the holidays, a slow time in the moving industry, rather than laying off workers and letting trucks remain idle, the company donated time, trucks and people power to pick up furniture from well-to-do families and donate it to formerly homeless. With 17,000 homeless families in New York alone, they were able to make a big difference. Along the way, the company garnered press for its efforts which brought awareness of its services to those in need while gaining a little publicity for itself.
Already with 1,200 locations, China can't get enough of the Colonel's fried chicken. With America eschewing any food with two or more grams of fat per serving, KFC is looking outside the country for growth hoping to fool China and other nations into thinking their food is healthy before they wise up. With profits of $200 million in China, KFC already has a strong foothold. The company launched 275 stores last year and plans to open the same number in 2005. Skinny Asians may become a thing of the past as China latched on to American glut.
Calling attention to the recent over flow of scandalous behavior in the media and advertising industries, Ad Age Editor Sott Donaton says it's time to "cut the crap." Citing the Armstrong Williams "No Child Left Behind payola scam, the Bush administrations fake "No Child Left Behind" video news releases and, among others, Pfizer's stretching of the truth for its Listerine brand, he says the only solution is simply to stop. We agree. Trust between consumer and marketer is nearing the breaking point. Honesty is in short supply. Truth is the only medicine that will turn this train wreck around.
Going against the "he who smelt it, dealt it rule," poor grampa gets fingered by his family for passing gas in a new spot for the American Legacy Foundation and the Ad Council. Of course, it's not exactly gas he's passing. It's from our Subservient Chicken friends Crispin Porter + Bogusky. Also in this week's Ad Age TV Spots of the Week is a very innovative and effective spot from Nextel by TBWA which features construction site employees working in perfect concert like ants, a spot for Vonage from Arnold in which a snowmobiler does something stupid that is then related to making better phone service choices, a boring spot from the New York Jets by Grey Worldwide in support of the New York Sports and Convention Center, a fairly hilarious spot from Dairy Queen also from Grey which promotes its new calorie-laden, artery-clogging, heart attack-causing Quarter Pounder and the fact it takes two hands to eat, another fat-burger spot from Jack in the Box by Secret Weapon Marketing which shows the company icon ogling and commenting on health club imagery and, lastly, an Ad Council spot by Merkly & Partners illustrating that a space suit really isn't necessary to avoid catching the flu.
Ad Age has published a chart outlining which marketers will advertise during the 2005 Super Bowl, how much time each advertiser bought, the agencies behind the spots and a summary of planned creative. We especially look forward to an Anheuser-Busch commercial which, reportedly, will make fun of last years half time show.