Marvel Super Heroes Coming to Ad Campaigns Everywhere

Stock photo house Corbis and uber-comic company Marvel Enterprises, Inc.

today announced an agreement to make Marvel’s world-renowned Super Heroes available for use through Corbis. The deal grants Corbis with the rights to license Marvel’s digital content for editorial and commercial use on a global basis. Shortly, the world of advertising will be saved.

Under the new multi-year license agreement, Corbis will gain rights to the thousands of images featuring Marvel’s library of more than 5,000 characters -- including such ever-popular figures as Spider-Man, the Incredible Hulk, the Fantastic Four, The X-Men, Elektra, and Captain America – and makes them available for use in print and broadcast media. The arrangement provides creatives with simple access to Marvel character art and the rights clearance services necessary to use them in editorial and commercial advertising projects.

Marvel content will be available for licensing at Corbis beginning January 19, 2005. Marvel content at Corbis is available for preview here.

Please, don't everyone jump at once. We love the Super Heroes but, like the Matrix/Crouching Tiger Hidden Dragon-based cam span pivot trick, we'll tire of Hulk "crushing the competition" very quickly.

by Steve Hall    Jan-21-05    




Nineties Barely Over, Already in Revival

Just five years out of the decade, the nineties are already making a comeback. Next week, Nerveana, a 90s-themed nightclub will make its debut. The club will have a "Basic Instint" room, a VIP booth inside a white bronco and will serve Monica cocktails. With the premiers of VH1's I Love the 90's, Part Deux, 90s CDs and other 90s-themed club sprouting up, the decade is roaring back. We think it's insane but marketers won't. Expect tributes to the 90s popping up in ad campaign very soon.

by Steve Hall    Jan-21-05    




AMD to McCann Erickson: You're Fired!

Upon hearing it's agency, Interpublic Group's McCann Erikson Worldwide, was going to pitch the $300 million Intel account, AMD, treated like a cast off wall flower, said screw you to McCann and put its account up for review. Joining Interpublic for the Intel chase will be WPP's Berlin Cameron/Red Cell along with Y & R. Incumbent Euro RSCG Worldwide is out.

by Steve Hall    Jan-21-05    




Jenna Jameson Launches Wireless 'Moantones'

Wireless entertainment publisher Wicked Wireless announced Wednesday it has partnered with adult entertainment star Jenna Jameson to create an adult wireless entertainment offering. New York-based Wicked Wireless said the Modeltel Mobile Storefront, featuring R-rated wallpaper, "moantones" and other content, will first launch for Telefonica subscribers in Central and South America before being offered in the U.S. on a limited basis in late 2005. Jameson explains the offering, saying, "W'll provide [moantones] in the universal language of sexy sighs recognized around the world but with our own personal touch. The technology is way beyond most of us, but the bottom line is that you'll able to hear the other Jenna's Web Girls moan and me when your phone starts to ring.

We'll also provide audio content in Spanish plus photos and text features."

We're quite sure this service will be quickly and secretly downloaded to friend's phones becoming the biggest phone-related practical joke since calling a bar and asking the bartender to page "Mike Hunt."

by Steve Hall    Jan-21-05    




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Intelliseek to Monitor Weblog Reaction to Super Bowl Ads

Intelliseek, parent company to BlogPulse, will monitor weblog commentary on Super Bowl ads for its clients. The market research company has also set up a panel of bloggers specifically to offer comment of the ads during the game. Many weblogs, including this one, have offered creative commentary but it has, mostly, come from advertising industry professionals. Those of us in the industry approach commentary differently than those outside the industry. And, in reality, it's the commentary from outside the industry which is more important to the advertiser. Intelliseek's approach may well have some very beneficial value to advertisers interested in the blogospere's conversational commentary though do not have the ability to do it themselves.

by Steve Hall    Jan-21-05    










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