Curvaceous Silhouettes Yeild to Flapvertising

If FlapMedia has its way, we won't be seeing the usual silver silhouetted busty babe, or other such low brow imagery, on mud flaps of passing trucks much longer. FlapMedia has introduced flapvertising and signed Wyoming State Tourism as its first client.

"We thought FlapMedia was a terrific idea and wanted to be the first to put our brand on the road," says Diane Shober, Wyoming state tourism director. "I knew we'd made a good choice when a friend from Chicago told me he'd seen a great ad for Wyoming on the mud flaps of a truck driving down I-55 near I-294." Friend-based media research. That's a new one on us. FlapMedia has, however, done its homework and claimed its medium effective by hiring Harris Interactive which found flapvertising to have the highest recall compared to other forms of out of home media. It's truck flaps are priced under one dollar per thousand.