Four Letter Word Clients Rankle Agency Types
Writing in MediaPost, Seana Mulcahy shares her client behavior horror stories which we all, on the agency side, at one time or another, have experienced. There's plenty of horror stories about agency personnel from clients but Seana's from the agency side so, today, if you work in an agency, gleefully identify with her commentary. If you work on the client side, gleefully poke holes in her every complaint and offer up your own reason why it's really always the agency's fault and not yours. Have fun.