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Following the launch of the GM SmallBlock weblog, as expected, GM has launched another weblog. This one, called FastLane Blog, will feature the writings of GM Vice Chairman Bob Lutz and other GM corporate management. In Lutz’s first post, he discusses the success of Saturn and GM’s plans to refresh the aging lineup with new products. One of the new vehicles is a convertible called SKY.
GM is the first large scale company to bring the human voice of its corporate executives to the public in the weblog format. While we don’t expect to hear about about Bob’s Saturday afternoon barbecues or his favorite movie, we can, perhaps, catch a glimpse of into one of human beings behind the coprporate monolith.
