If you are at least somehow related to marketing, you definitely have heard of those odd "influencers". Influencer marketing is a quite promising concept, adopted by lots of specialists. Perhaps you even watched some fierce debate whether using influencers is good or bad for brands.
It is a well-known fact that people are more likely to trust other people and not some messages of another faceless corporation. We always seek for advice from those we care about, or those who we respect, or the characters, whose example we follow. Marketers call these people "influencers" - those who can influence the opinions of their followers.
According to the Small Business Administration, in 2018, there were over 30 million small businesses registered in the US. And that makes over 99% of all US businesses.
The vast majority of these are small operations where the owner does pretty much everything on their own without any employees. Others are large operations that have up to 500 employees.
The one thing all you business owners have in common is that you are all looking for that next sale.
You've most likely figured out by now that Instagram is an essential tool for your content marketing campaigns.
If you're a marketer and feeling a little left out of the cybersecurity equation, you're not alone. Only a paltry 22% of companies include a CMO on their incident-response team in the event of a data breach. Considering the capacity for a company's marketing department to inadvertently create a breach through poor data handling habits or ignorance of good cybersecurity habits, you'd think including the CMO in security matters would be a higher priority.
Maybe it's time for marketers to educate themselves. If you agree, you're in the right spot. By the time you reach the end of this article, you probably won't be a security expert but should know enough about overall cyber-safety and data protection to at least not be the one to blame if there is a security-related incident.
Here are a marketer's best tips for 2020.
An explainer video is a great marketing tool. And if you use it right, you will benefit your business.
The vast majority of the companies place explainer videos on their website to explain to prospective customers how their products work. However, this is not the only way explainer videos can be used in marketing.
Let's consider five examples that show how companies from different industries use explainer videos to grow their businesses.
If you're a proud owner of a website, you probably know what the feeling is like. You've poured your heart and soul (and your savings) into the design and look of your website. You may have even paid an extra something to help your website load better and paid a third-party to handle your email marketing.
But, even with all of your efforts, you're still struggling to drive any quality traffic to your website.
Your first mistake is not hiring copywriting services (but we'll get to that in a minute).
Having a brand that your audience loves, engages, and identifies with can be your most valuable asset. They'll be more likely to listen to you, buy from you, and recommend you to their friends.
Building a brand is not easy. In-fact must people don't even know what branding is! However, for a business to be successful it needs to build a great brand. And to help get you started we have created this 10-step guide that will teach you how.
Everyone knows video has taken center stage in digital marketing.
And as more marketers start producing videos, the question becomes less "How do we do this?" or more "How do we do this well enough to stand out?"
Making something memorable -- whether it's a video, a tagline, or a billboard -- is marketing's oldest and most critical mission.
So how do you make a memorable video? The camerawork, lightning, script, and acting are all important.
Customer service can single handedly determine if a business will become a success or flop. The one on one interactions between the customers and a company's employee is critical as it ensures customer satisfaction and encourages future repeat business. Business models are constantly changing and some have adopted automated self-service systems but still retain the option to speak to a human being because they are able to handle the customer better. In recent research conducted by resumethatworks, it shows that a buyer's perspective of the company is shaped massively by their experience in dealing with the company's customer service representatives.
Social media has become a huge thing in the modern world. Just a few years ago, social media management was not considered as important by the mainstream media. However, with the penetration of the Internet and smartphones, social media has become huge. Research shows that 7 in 10 Americans today utilize social media, compared to 5% 15 years ago. Businesses cannot succeed today without investing in social marketing. While knowing the essence of social media is critical, developing a social media marketing strategy is more important. The following are tips that can assist to establish a strong social marketing strategy for a business.
Today's hyper fluidity of travel, connectivity and social media sharing make living the millennial dream of international and exotic travel experiences an easy reality. Unfortunately, a deeply troubling facet has emerged from that world that I can no longer be silent about - called Insta-tourism. And yes, I can legitimately complain about this, because I myself am a millennial.
Let me explain. Recently, a friend and I embarked on a trip to Southeast Asia, and in planning the trip, we did what most millennials these days do - we built our itinerary by hunting for the most popular geotags and added them to our extensively-tabbed and color-coded Google Doc. Full disclosure: the Google Doc had nothing to do with being millennials; it was because of my extremely detailed personality.
The days of physical advertisement are indeed moving out of existence, and it is becoming easier to implement with a few clicks of the mouse. Learning a few tricks of internet marketing may have helped your business to be noticed by potential customers. But just implementing a few marketing tactics here and there is not enough. For many firms, even after they employ an entire team of marketing experts, they are sometimes not able to succeed. This can be due to certain mistakes made when approaching different marketing strategies. If you have a bright, new business idea, you will need marketing to support it. Just be sure that you don't make the following blunders.
Whether you like it or not, booth babes are still very much a part of exhibitions. Despite the controversy, bans and threats you will almost definitely see a booth babe at the next trade show you attend.
Promotional models spend their time posing for photos with delegates and gawkers alike. Questions have been raised as to whether or not using booth babes can improve the effectiveness of your exhibit.
Let's, once again, take a deep dive into the world of booth babes.
One of the most reliable ways of ensuring that the ranking of your website in Google search results is high is through building a strong backlink profile of your website. Companies and businesses have been using various methods to increase backlinks to their sites and strengthen their SEO. Rather, companies have been running dedicated campaigns to build a versatile and prolific backlink profile of their websites.
However, because of the fast-paced developments in the field of link building, such exercises and campaigns are increasingly becoming a stronghold of highly skilled professionals. Companies and businesses whose core job is something else do not find it easy to run such dedicated campaigns all by themselves.