Mister Softee Brand Gets Partially Silenced

The Mister Softee brand has, forever, been identified by its truck's trademark jingle. Mayor Bloomberg has proposed a ban to eliminate the jingle as part of the city's noise code but Mister Softee execs claim that would put the company out of business. However, a compromise has been reached that allows the company to play its jingle while its trucks are moving but not when they are parked. While the reduction of the, to some, annoying, Mister Softee jingle may help reduce city noise a bit, the physical removal of horns from every New York City cab would certainly make greater headway toward a quieter city.

by Steve Hall    Jan-27-05   Click to Comment   
  

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