Moving Company Engages in Philanthropic Advertising
With millions of dollars flowing into Tsunami relief funds and donating companies receiving press for their good will, one small moving company, without millions to donate, did their part right at home in New York City. FlateRate Moving engaged in a bit of "Philanthropic Advertising." Over the holidays, a slow time in the moving industry, rather than laying off workers and letting trucks remain idle, the company donated time, trucks and people power to pick up furniture from well-to-do families and donate it to formerly homeless. With 17,000 homeless families in New York alone, they were able to make a big difference. Along the way, the company garnered press for its efforts which brought awareness of its services to those in need while gaining a little publicity for itself.