Marketers and those that work for them continue to under estimate the resourcefulness of inquiring minds. Either that or they are just lazy when it comes to covering their tracks. Earlier this month, a strange site called Two Headed Dog launched with images, games and videos, all “two headed dog” themed. We, and others, eventually surmised it was related to MTV2. We were right.
Today, an email pointed us to an Animated Republic message board posting by “Daikun” who picks up on how another poster “Albright” saw a promotion for the Two Headed Dog site on GameSpot’s On the Spot. “Daikun” then looked at source code of the promo – just as someone who recently cracked a GM online promotion did – and, whadda ya know, right there in the code was reference to MTV2. We may never know whether this was the result of sloppy project management or whether the code was “leaked” intentionally. Either way, MTV2 is up to something.
