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Starbucks Taxi-Top Stunt Ingenious But Questionable

In what is believed to be a first of its kind, Starbucks, in cooperation with Clear Channel Taxi Media, launched a taxi-top campaign in Boston a few weeks ago that has pedestrians bugging taxi drivers. For the campaign, a Venti cup of Starbucks coffee was fitted with a magnet and attached to the top of 100 Boston cabs.

The campaign received terrific attention though it's not clear how much it contributed to the brand. Like watching their husbands cluelessly drive off with the baby left atop the minivan's roof, passersby on both foot and in cars pointed, yelled and beeped at the unlucky cab drivers thinking the poor sole had left his coffee on the roof.

Written by Steve Hall    Comments (0)     Jan- 3-05  

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