Targeting Ain't Seen Nothing Yet
A new study released by Deloitte's Media and Telecommunications division points to a future in which mass marketing shifts to micro targeting. While not surprising, the report speaks to the convergence of of media and the continual merging of electronic devices into one, through which all content will flow - likely the cell phone. Along with the merging of devices will be the transference off all media to digital form coupled with the rise in consumer conversation afforded by weblogs and wikis.
This nichification of content will be fast followed by the nichification of advertising.