Yo Dude, This Campaign is Cool
Created by 72andSunny, trendy sports fashion brand Quicksilver has launched a collection of television spots that feature X Game medalist Todd Richards and Danny Kass.
The Richards and Kass spots use kitschy surf movies from the 1960s (like Gidget and Beach Blanket Bingo) as visual inspiration. The ads incorporate music produced and composed by Tom Baxter, grandson of Les Baxter, who scored many of the surf movies of that era. For the humorous dialogue scenes between the two athletes, Kass and Edwards were shot against a rear projection screen, which created the purposefully low budget look and effect of Kass and Richards ³snowboarding² against a park background when, in actuality, they were goofing off on a Burbank sound stage. The director then interspersed these dialogue segments with cutaway trick shots culled from stock footage.
The spots break January 20 on ESPN, FOX Sports and ABC, with additional ads created for viewing on the Quicksilver website.