Angered by California Governor Arnold Schwarzenegger's comments on the nursing profession and his plan to freeze nurse-patient staffing levels, the California Nurses Association has launched a $100,00 national (that won't go far) cable campaign in support of the nursing profession. The campaign takes aim at Schwarzenegger's calling nurses "special interests" and that he said, "I kick their butt." The campaign also takes shots at hospitals which ran a campaign thanking Schwarzenegger for putting a stop to lowering patient to staff ratios previously approved by former Governor Gray Davis. In other news, Schwarzenegger will appear in Terminator 4 only if it is shot in California.
Indicating we all might want to look at packaging more closely the next time we shop, Russell Christoff, whom, in 1986, was photographed by Nestle for possible use on company packaging was surprised, in 2002, to see his image on a Taster's Choice package because he was never told his image would be used. In 1986 a Nestle employee believed permission had been obtained and the company started using his image on Taster's Choice packaging and from 1997 to 2003, his image was used on packaging in the U.S. Mexico, South Korea, Japan, Israel and Kuwait. For Nestle's transgression, an LA County Superior Court jury awarded Christoff $15.6 million form profiting from his image without his permission, The award was based on 5 percent of Taster's Choice sales from 1997 to 2003.
Seems there's no end to the use of the human body as a walking billboard.
Just a few days ago, Detroit Pistons guard Richard Hamilton wore the pattern of Goodyear's Assurance TripleTred tire pattern as a hairstyle during the game against the Knicks in Detroit. Hamilton plans to keep the style for a week or so. Neither Hamilton's management nor Goodyear would comment on what, if anything, was paid to Hamilton.
Baseball legend Yogi Berra has sued TBS for referring to him in a billboard campaign for Sex and the City. One of the boards asks for a definition of "Yogasm" and one of the answers in "sex with Yogi Berra. There is no comment from TBS but the lawsuit ways the ads "damaged his otherwise spotless reputation, is hurtful to his personal sensibilities and has created a false image."