I-Mockery Spoofs 'I'd Hit It' McDonald's Banner

Last week, we reported on McDonald's apparent lack of street smarts or its odd juxtaposition of sex and its Double Cheeseburger when it ran an ad banner containing the phrase "I'd Hit It." Now, of course, the spoofers have had there fun with it and have created new takes on "hitting" a burger. Actually, McDonald's is probably fooling all of us knowing this would race around the net like the Suicide Bomber ad. View the banners here.

by Steve Hall    Feb- 3-05    




Nielsen to Launch Ethnic Focused Ad Campaign

Nielsen Media Research will launch a branding advertising campaign in February to heighten awareness about who Nielsen is and how its TV reports accurately reflect the viewing habits of all different kinds of people.

Nielsen has partnered with Burrell, one of the nation's largest African American full-service communications agencies, to create and execute the campaign. It includes print, radio, online and cinema advertising, targeting Asian, African-American, Arabic, and Hispanic consumers and opinion leaders. The informational advertising campaign is also designed to inform multicultural audiences about Nielsen's role in television ratings. One wonders why "whites" don't need this information as well.

As part of the campaign, Nielsen will roll out print ads featuring the faces of adults of various ages and ethnicities merged together, to illustrate the company's inclusive research methods. The print ad copy is translated in Chinese, Spanish and English for respective audiences and will run in ethnic weeklies in and national publications that reach ethnic opinion leaders. The radio ads will run on top-rated African American and Hispanic (Spanish and English language) stations. The campaign also includes on-screen advertising in multicultural movie theaters.

by Steve Hall    Feb- 3-05    




Pregnant Women Gets $4,050 For Ad On Pregnant Belly

The woman who offered her pregnant belly as ad space on eBay has found a buyer.

Not surprisingly, The Golden Palace, famous for placing logos on nude people at widely attended events, has paid Amber Rainey, 22, $4,050 to place its logo on her protruding stomach.

UPDATE: Truly disgusting: eBay Colon Advertising Auction

by Steve Hall    Feb- 3-05    




Super Bowl Commercial Foreplay

MediaPost's Amy Corr has compiled a comprehensive, quarter by quarter preview of this Sunday's main event: The Super Bowl Commercials. If you want to know what you'll see before you see it, her column is the place to visit.

by Steve Hall    Feb- 3-05    




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YWCA Debuts Anti-Racism Campaign

With the tagline "Eliminating Racism. Empowering Woman," the YWCA launched a national advertising campaign January 31 that points out the subtle and not so subtle existence of racism in society and how it affects people.

The campaign will include national television, online, radio and print.

Created by Bozell & Jacobs and directed by Bronwen Hughes, two spots kick off the campaign. The first, "Unspoken," illustrates the many subtle ways that racism occurs in everyday situations, from a man shunning another of a different race as they enter their identical apartments to a Native American child sitting alone as an outcast while other children play around him on a playground. The second, "Little Girls," demonstrates the blatant ways that women and girls are routinely devalued in today's society. This spot uses harsh music lyrics as a metaphor for the underlying opinions and attitudes that are still commonly accepted. Visually, the spot celebrates the enthusiasm, innocence and spontaneity of little girls, while the soundtrack emits jarringly derogatory rock, hip hop, pop and country music lyrics. It's quite stunningly effective.

Through a media partnership with Viacom Plus, Viacom's cross-platform sales and marketing group, the YWCA will target young adults ages 18-34 with the campaign on MTV, MTV2 and BET as well as MTV.com and BET.com.

The components of the campaign can be viewed here.

by Steve Hall    Feb- 3-05    




Ford Pulls Lincoln 'Lust' Super Bowl Commercial

Yesterday, Ford joined Budweiser as another marketer getting cold feet prior to this year's Super Bowl and has cancelled a planned commercial for its new Lincoln Mark LT pick up truck. The spot, created by Young & Rubicam Dearborn, shows a clergyman finding a key to the Lincoln truck in the collection plate. Following the service, the clergyman is seen lusting after the vehicle in the parking lot only to find out from a church member it was a joke played by his daughter. He is then seen placing the word "Lust" on sign outside the church indicating the topic of his next sermon.

Once again, we have become a bunch of humorless, PC-controlled bores with no backbone. It seems Janet Jackson's right breast has become the most powerful cultural anomaly now guiding our lives.

by Steve Hall    Feb- 3-05    










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