GoDaddy's oversized, unrestrained breasts unleashed upon Adrants a torrent of visitors and crushed our servers this morning as the entire world just had to see what all the fuss was about. Being listed the second result for search term "GoDaddy" on Google Search and Google News for the headline, "See the Banned GoDaddy Super Bowl Commercial," pummeled our operation and we've had to move to a more industrial strength server. We can't imaging a worse moment for an advertising site to be down. Oh well. The price of popularity. Or maybe it was just a well written headline.
GoDaddy CEO Bob Parsons explains on his blog why the second airing of the company's busty-babe-in-the-courtroom spot was pulled. Apparently, uptight NFL officials saw it, confered with FOX and said "Uh, uh, that ain't running again." The company's closing billboard was pulled as well. Oddly, this spot that did air struck us as more "racy" than the one that was banned prior to the game. In all, it's just a stunt marketing strategy that worked. Everyone is talking about it and will be for a long time.
As we suspected, Anheuser-Busch and Ameriquest scored highly in USA Today's Annual Super Bowl Ad Meter ranking.
The brewer took the number one slot for is Bud Light commercial in which a hesitant sky diver jumps out after a six pack. Also placing in the top ten were AB's "American Troop Thanks You" spot (3rd) and it's cell phone ad in which a guy sees a pic of his girlfriend with another guy. As we also expected, the Ameriquest spot in which a babbling cell phone user is misinterpreted to be a robber placed number two on the list. The mortgage company also placed i8th for its spot in which a guy, after struggling with his cat and a pot of tomato sauce is seen by his girlfriend holding the cat in one hand and a knife in the other.
Napters placed last on the list for its commercial promoting it dead-on-arrival Napster To Go music rental program.
If you're already overloaded with Super Bowl commercial commentary, here's more. USA Today, at 2 PM EST, is hosting a live conversation with Ad Age ad critic Bob Garfield. Here's your chance to ask him when he last changed his hair style and other important things like why one GoDaddy spot was banned and the other wasn't.
Freelance copywriter Kimberly Freeman offers her own personal take on Super Bowl 2005 commercials. Her top pick: the FedEx Kinko's spot.
Far too busy to visit every detail of last nights Super Bowl extravaganza, Strategic Public Relations points out the McDonald's Lincoln Fry promotion, along with it's odd website detailing a couple's experiences after finding a French fry that has the profile of Abe Lincoln, also has a weblog as a component. But after spending a few minutes with the blog, it's clear it's fake. Just another manufactured part of a campaign. We can't understand why marketers feel the need to do this.