To promote its new shoe, The Pump, Reebok has launched a new website that incorporates the "pump" aspects of the shoe into the website. Just as the shoe is pumped for proper fit, the site can be "pumped" to access the various sections of the site. On the site, there are links to television spots, wallpapers, shoe details, a store locater and a boxing game. It's simple and straight to the point. LA-based Zugara created the site.
Hotel Chatter reports Las Vegas developer Steve Wynn's commercial for his new Wynn Las Vegas Hotel, originally intended to air nationally during the Super Bowl, was blocked by competing Las Vegas hotels when it aired locally during the game. The Bellagio and the Mirage hotels blocked the Wynn ad ny placing their own company logos on television screens when the ad was scheduled to air. While the ad mentions nothing about gambling, FOX and the NFL declined to accept it, apparently, because the hotel's location in Las Vegas insinuates the activity of gambling in the hotel. The ad can be viewed on the Wynn Las Vagas website.
Former Promofilm US VP Manageing Director Pablo Trench whose company produces shows for Telemundo and former Zubi Advertising Creative Director Hector Prado have teamed to create The Lab, a branded entertainment company concentrating on developing band integration programs for the growing Hispanic market.
Like in the general market, the Hispanic media landscape is mushrooming and fragmenting into better defined niches. From only two big networks a few years ago (Univison and Telemundo), now audiences have two other networks to choose from (Telefutura y Azteca America), multiple Spanish cable channels (Galavision, ESPN Deportes FOX Sports, Gol TV, Discovery en Español. The History Channel en Español, HBO Latino, CNN en Español, etc.); new emerging English cable networks (mun2, SiTV, LATV and VOY); and numerous international channels from their home country in satellite TV. This is in addition to the hundreds of radio stations, print and websites targeting the Hispanic population.
The image of Planters Peanut's Mr Peanut will appear on 75,000 automotive registration stickers in Suffolk, Virginia, home since 1913 of Planters Peanuts. The deal appears to be a simple acknowledgement to the good deeds the company has done for the town over the years and not a paid placement. The image on the decals will be that of the Mr. Peanuts city-owned statue.
For delaying its promise to cut trans fat from the oil used to cook its French fries in 2002, McDonald's will pay $8.5 million in damages. The suit was filed by consumer advocacy group bantransfat which claim McDonald's failed to inform customers trans fat was still being used five months after it claimed it had ceased its use. Seven million of that sum will go to the American Heart Association to be used in educational campaigns. Also, McDonalds's was instructed to spend $1.5 million on an ad campaign admitting its fault.
America Online reports Pepsi's Cindy Crawford commercial was the most viewed 2005 Super Bowl ad on AOL. Not suprisingly, GoDaddy's "Hearing" ad placed close second. The ads, which were available through Saturday on the Web at AOL.com and on the AOL service, were viewed 18.6 million times, more than double the 9.2 million views recorded last year for the 2004 Super Bowl ads. AOL also announced that ads from its Classic Commercials package, which featured popular spots from previous Super Bowls, were viewed 3.8 million times, bringing the total number views for all Super Bowl commercials to more than 22 million. AOL ranked viewership as follows: 1. Diet Pepsi - Cindy Crawford -- 899,773 views 2. GoDaddy.com - Hearing -- 894,983 3. Bud Light - Skydiving -- 803,999 4. Bud Light - Cedric -- 648,430 5. Ford Mustang - Winter -- 605,585 6. Ameriquest - Store Trip -- 600,599 7. Diet Pepsi - P. Diddy -- 596,986 8. Bud Light - Sharing -- 573,280 9. FedEx - Ten Things -- 553,023 10. Ciba Vision - Bubbles -- 526,338 11. Bubblicious - Lebron -- 472,534 12. Visa - Super Heroes -- 459,337 While Pepsi took top viewership honors it was Budweiser's salute to the troops that garnered the most votes among AOL users as the best spot.
Commercials receiving the most votes among AOL users are ranked as follows:
Rank Company Spot Percentage
1 Anheuser Busch Tribute to US Troops 15% 2 Bud Light Skydiving 11% 3 Ameriquest Romantic Dinner 8% 4 Ameriquest Store Trip 7% 5 Diet Pepsi P. Diddy 7% 6 GoDaddy.com Hearing 6% 7 Ford Mustang Winter 5% 8 Bud Light Sharing 5% 9 FedEx Ten Things 5% 10 Diet Pepsi Cindy Crawford 4%
All the spots can be viewed here.