Attention Deficit the Norm For In-Store Wal-Mart Ads

Wal-mart TV Network operator Premiere Retail Networks EVP Mark Mitchell says, "Attention deficit used to be a disorder. Now, I think it's the new order for consumers." His company works with agencies to create fact-filled ten second spots and urges agencies to steer clear of the usual tease and reveal format of most :30's. His company has worked with CoverGirl, Doritos and Kellog's to create informative spots that actually contain information a consumer can act on. Perhaps he should consider advising clients and agencies on :30's as well.

by Steve Hall    Feb-21-05   Click to Comment   
  

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: