Brits Freak Over IKEA Brand

The combination of effective promotion and Brits apparently never having seen furniture before caused hundreds of people to be injured as 6,000 people crushed through the doors at the grand opening of the IKEA store in Edmonton, North London. Being fanatical about a brand is one thing but we certainly can't imaging the desire for a couch to be quite this powerful. Freaky.

by Steve Hall    Feb-11-05   Click to Comment   
  

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