Careerbuilder Extends Yeknom Promotion to Competing Job Sites
Careerebuilder's Super Bowl spots promoted their job service using a guy stuck in a company run by a bunch of monkeys called Yeknom Industries. The campaign also included a website for the Yeknom company complete with fake job listing. In a coup, those job listing have found there way to competing job sites and have been listed on Yahoo HotJobs as well as Monster.
That's a truly stunning promotional tactic.
While GoDaddy is getting all the press, Careerbuilder is shaping up to be the best, most smartly integrated, stealth-like campaign we've seen in a while.