The 129th Westminster Kennel Club Dog Show airs February 14 on USA.
Promoting the event like it was a professional wrestling match, is a :30 set to the tune of Europe’s “The Final Countdown” which features images of dogs mugging for the camera. With simple copy, “Destiny Awaits, Fetch It,” and “tv announcer” voiceover, the spot is, in our opinion, effective in keeping your attention long enough to see the pay off at the end. The ad was created by 72andSunny. View it here.
