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Dove Milks Apprentice Debacle, Educates Candidates

Because each of the teams on The Apprentice created such horrible commercials during last week's challenge, Dove is extending its 15 minutes of fame by offering a Marketing Boot Camp to all Apprentice candidates, beginning with Kristen, who led the failing team. The Boot Camp will include training at Dove headquarters with sessions on advertising and brand marketing, as well as a critique on why the ads were so bad. We'd pay to be a fly on that wall. Particularly if one of the candidates asked Dove why there so-called professional commercial was so bad.

Written by Steve Hall    Comments (0)     Feb-13-05  

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