Industry Looks Inward Following Early Seifert Convictions
Upon yesterday's ruling that former Ogilvy & Mather execs Thomas Early and Shona Seifert were convicted for overbilling their Office of National Drug Control Policy client in 1999 and 2000, one can almost here the papers ruffling and the keyboards tapping as agency employees fly through billing records in a flurry, hoping to insure no wrong doing has been done on their watch. While the public already has a somewhat disdainful view of the advertising profession, yesterday's high profile ruling is doing nothing to change that unfortunate impression. While we can't recall the exact source, it was once found in a survey that advertising professionals were viewed by respondents with as much trust as afforded a car dealer. Writing in The New York Times, advertising columnist Stuart Elliot reviews all the sordid details and garners Ogilvy & Mather's position on the outcome.