To promote its new shoe, The Pump, Reebok has launched a new website that incorporates the “pump” aspects of the shoe into the website. Just as the shoe is pumped for proper fit, the site can be “pumped” to access the various sections of the site. On the site, there are links to television spots, wallpapers, shoe details, a store locater and a boxing game. It’s simple and straight to the point. LA-based Zugara created the site.
